J&J ARONIA

Canada's Aronia Expert

Who is J&J Aronia?

J&J Aronia is a family-owned Canadian business run by father and son, working closely with trusted partners in Canada and abroad. Our goal has always been to offer high-quality fruit products with full transparency and without compromise.
We carefully select producers whose standards match our own, ensuring the quality that our customers rely on.

Our Story

We are Jörg and Jonas Seidel. After immigrating to Canada in 2012, we began exploring opportunities in the fruit and natural foods sector. Over the years, we built strong relationships with growers and manufacturers, especially in Europe, who share our commitment to quality.

Our company originally started through importing premium organic Aronia products from Germany, working with our long-standing partner "Aronia ORIGINAL" who specializes in this unique berry. Today, we continue to distribute these products across North America.

Our Own Canadian Project

Taloa is our in-house brand and an ongoing project dedicated to offering fruit products made as locally as possible. Instead of farming ourselves, we focus on collaborating with Canadian farmers, processors, and manufacturers especially in regions like Nova Scotia and BC, where wild blueberries and cranberries thrive naturally.

Our long-term mission is simple:

Support Canadian agriculture where possible and create high-quality products that celebrate the fruits grown in this country.

Taloa Exotic

Some fruits cannot be grown in Canada, such as dragon fruit, mango, pineapple, or banana. For these products, we will develop an additional line called "taloa exotic", which uses carefully sourced imported raw materials processed in Canada.

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Who is Aronia ORIGINAL?

Aronia ORIGINAL Naturprodukte is a young, yet very experienced medium-sized company that develops and markets products related to the Aronia berry in Germany. The company was founded in 2008 by Jörg Holzmüller. He has many years of professional experience with Aronia berries and food products made from Aronia. Today we are very successful with it and market leader in the Aronia beverage assortment of the specialized trade with products from the Aronia berries.

Joerg holzmueller aronia original on aronia plantation

Natural ingredients from sustainable farming

We are committed to natural foods, such as direct juices, dried berries or Aronia berry powder, without additives. We treat nature with care, because our raw materials are very important to us. They grow on high-quality plantations and are gently processed by our long-term partners – accompanied by our audits on site.

Aronia products in premium organic quality

Aronia Original offers only gently processed organic food with high quality standards. There is no room for compromise when it comes to our selection of organic products. With a vibrant product variety of over 30 products, you can be sure: With us you get the best quality.

joerg holzmueller aronia original checking brix value of aronia berries

Direct juice with full-bodied taste

We only process ripe berries: Daily analyses are used to determine the perfect harvest time for our Aronia berries. When a certain Brix value and thus sufficient sunshine hours are reached, the harvest starts. To preserve the fullness of their natural ingredients, our berries are pressed only once.

German cultivation with strict quality monitoring

Our Aronia berries grow on German organic plantations and are pressed in a regional company. This allows us not only to keep transport distances short and strengthen our regional partners, but also to rely on a regional value chain. This strengthens rural regions and agriculture, and protects the environment and nature.

Visit our J&J Aronia Online Shop

In our online store we offer high-quality organic products made from Aronia, such as Aronia juice, tea, dried berries and powder. Try the Aronia berry now!

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