WHAT IS ARONIA ORIGINAL?

We undertake to offer our customers high-quality pure products and perfect quality. To us, this means the following: we do not see ourselves just as a marketer of premium organic Aronia products and other foods made of dark fruits, but also as a networker and supporter of the Aronia berries growing, and as a developer of innovative products.

Aronia ORIGINAL Logo splash version

The quality begins in the partner cooperation with our farming partners. Together, we plan the harvest quantities and we engage as a long-term partner in the conversion to organic agriculture.
Our Aronia berries come solely from European organic producers. In this way, it is possible to cut short the transport distances as much as possible. For the production of our products, we work hand in hand with experienced juice press houses and producing enterprises, from which we require regular control reports and where we carry out on-site audits. Further analyses made by independent institutes and reference samples are a matter of course.

Aronia is not equal to other Fruits

Why are products with Aronia so cost-intensive?

The fact that fruits differ in their taste and size is not a secret.

The fruit varieties, which are partially imported from distant places, vary in price. One pays for a kilogram of apples less than for a kilogram of mangos – and that is how it should be!

  • The market prices for one kilogram of Aronia berries in comparison to one kilogram of cider apples are four to seven times higher. The offer of Aronia berries is much lower than that of apples.​​
  • In comparison to apples, Aronia berries must be processed much quicker after the harvest. This requires high logistic effort and significant expenses.
  • One does not have as much experience with the harvest, use and processing of Aronia berries. We have meticulously mastered the corresponding expertise since the foundation of Aronia ORIGINAL in the year 2008.
  • We most importantly offer our customer 100% organic products. Our juice consists of 100% organic Aronia juice. In comparison to many refreshing beverages, we do not use any concentrates, preservatives or added sugar.
  • The predominating part of the value-creative chain takes place in Germany – for German salaries.
joerg holzmueller from Aronia ORIGINAL showing Aronia berry harvest

An Aronia ORIGINAL Product includes a lot of Processes

refractometer to determine sugar in berries

On-site analyses are conducted even before the harvest.The berries are only harvested after regular tests and when they reach the expected Brix-values.​

three Aronia juice bottles from Aronia ORIGINAL

Bottled in special brown-glass bottles with light protecting properties.

warehouse with parcels inside

Storage, regularly checked by us, at our logistic partners.​

flyers and promo material of Aronia ORIGINAL

Provision of flyers and other promotion materials.

Aronia juice in glass next to Aronia berries

Processing immediately after the harvest in well-proven press houses.

signing a contract

For organic products, an annual certification by competent authorities is necessary.

stapled coins with plant

Guaranteed purchase and fair payments for our farmers.

aronia field at plantation

Regular consultancies and interviews with our farms concerning the best possible yield and mutual satisfaction.